Firms & Funders

Class PR facilitates constructive communication between lawyers, litigation funders and potential claimants.

Firms & Funders

Class PR facilitates constructive communication between lawyers, litigation funders and potential claimants.

So where does Class PR fit in?

We assist law firms with book building and connect litigation funders to claims they can either fund or buy.

Class PR specialises in generating public awareness of any individual’s legal rights, obligations, and how best to exercise them.

Sometimes lawyers struggle to ‘cut through the legalese’ and communicate legal matters in a plain and effective manner. Class PR exists to ensure that those affected by a class action matter can understand where they stand and subsequently make informed choices.

So where does Class PR fit in?

We assist law firms with book building and connect litigation funders to claims they can either fund or buy.

Class PR specialises in generating public awareness of any individual’s legal rights, obligations, and how best to exercise them.

Professionalism is Paramount

Each Senior Account Manager comes from a Legal or Agency background (or both) and has an established network of media contacts.

Streamlined Customer Management

Regular, centralised updates eliminates the need for in-house follow-ups, engenders a sense of community amongst the group, and ensures that all court-ordered deadlines are met.

This allows for scalable client acquisition, onboarding, management and retention.

Smart Marketing

We adopt an empirical approach to marketing. This involves intelligent statistical analyses of your target audience’s online and offline behaviour to maximise ROI.

Class PR can bring a level of objectivity difficult to achieve in-house. Our fresh perspective and specialist insights are proven to deliver results.

Creative Campaign Strategies

We develop extensive and tailored campaign strategies that ensure we convey our client’s key messages, increase visibility, and drive prospective clients through various traditional and non-traditional media platforms.

Digital Marketing – SEO & Social Media

Statistical analysis informs the selection of appropriate platforms. Engagement is an iterative process. We make sure that your target audience sees the content you want them to see across all mediums.

Tailored Communication is Effective Communication

Each campaign is tailored to your business’ specific goals and target audience.

We undertake empirical analysis of:

the target audiences’ touchpoints;

on and offline behaviours;

language and register.

This ensures optimal engagement and strong ROI on ad spend and traditional PR (ad value equivalency).