Firms & Funders

Class PR facilitates constructive communication between lawyers, litigation funders and potential claimants.

Firms & Funders

Class PR facilitates constructive communication between lawyers, litigation funders and potential claimants.

So where does Class PR fit in?

We facilitate and assist law firms with book building and connect litigation funders to claims they can either fund or buy.

In a nutshell, Class PR aspires to generate public awareness of individual’s legal rights; obligations; and knows how best to exercise them.

Legalese is difficult to understand. Lawyers are not always great at making the law accessible to the public. Many law firms recognise this and use Class PR to make sure important messages reach their target audience, enabling those affected to make an informed choice about any class action of relevance to them.

So where does Class PR fit in?

We facilitate and assist law firms with book building and connect litigation funders to claims they can either fund or buy.

In a nutshell, Class PR aspires to generate public awareness of individual’s legal rights; obligations; and knows how best to exercise them.

Professionalism is Paramount

Each Senior Account Manager comes from a Legal or Agency background (or both) and has an established network of media contacts.

Streamlined Customer Management

Centralised regular updates reduce the demand for in-house follow-ups; engender a sense of community amongst the group; and ensure that all court-ordered deadlines are met.

This allows for scalable client acquisition, onboarding, management and retention.

Smart Marketing

An empirical approach to marketing – statistical analysis of target audience’s online and offline behaviour to maximise ROI.

As external consultants, Class PR can bring a level of objectivity difficult to achieve in-house. Our fresh perspective and specialist insights deliver results.

Creative Campaign Strategies

We develop extensive and tailored campaign strategies that ensure we convey our client’s key messages, increase visibility and drive prospective clients, through various nuances in both traditional and non-traditional media platforms.

Digital Marketing – SEO & Social Media

Statistical analysis informs the selection of appropriate platforms.
Engagement is an iterative process – we make sure that your target audience sees the content you want them to see across all mediums.

Tailored Communication is Effective Communication

Each campaign is tailored to your business’ specific goals and target audience.

We undertake empirical analysis of:

the target audiences’ touchpoints;

on and offline behaviours;

language and register.

This ensures optimal engagement and strong ROI on ad spend and traditional PR (ad value equivalency).